The…Going Pro Marketing Systems

The Photography Marketing Funnel

OK..this post is going to pick up were we left off in Video #1 of this Photography Marketing Mini Series. I’m going to reveal 2 Pro Marketing Systems that are not being used by 80% of businesses. If you understand this process and how powerful it is…you will stand out from any other business in your area. You will have the ability to connect and build relationships with your prospects and clients. This Is HUGE!

Most Business Owners Are Lazy

Sorry…but it’s the truth. They don’t want to put the extra work in to set things up properly. I can’t tell you how important it is to build relationships first and then make the sale. Think about it for a minute. Isn’t it easier to be sold to by a friend or take their recommendation vs being sold to by a stranger?

Your Prospects Will (Know…Like and Trust) YOU!

I know women always develop a relationship with their hairdresser and trust that person with their hair. Then they continue to come back for future appointments and refer their friends automatically.

What I show you in this lesson will allow you to communicate whenever you want and start to build that relationship over time. This stuff REALLY WORKS!

Watch the video and you’ll see what I mean. The next lesson will build off of this and take it to the next level.

Note: If you missed Video #1 in this Photography Marketing Pro Series…Check It Out!

Click “Like” and leave a comment below!

In this video I’ll show you how I create more than one portrait from the same shot. It’s super simple to do and it only takes a few minutes to complete.

Watch the video below to see me in action perform these simple tricks.

Here’s the link to check out the Digital Creation’s CLUB!

I wanted to share a very simple way to create more than one look from the same image. I recently created these two shots for our Digital Creation’s club. and wanted to share these on the blog.

Here’s the original portrait (Golden Mountain View) in a horizontal shot.

Then I decided to create a close up of the two girls that would give the portrait  a completely different look. I wanted to go with a vertical layout and still keep some of the foreground elements in the final crop.

Here’s the simple steps I used to crop this image and keep the detail and quality to enlarge into an 8×10 and all the way up to a 20×24 inch portrait.

Step #1: Make sure you set you size and resolution before you crop the image.

Step# 2: Select your area by clicking and dragging with the crop tool

Step# 3: Use the “Thirds Grid” to give your crop the best site lines.

Here’s a few tips for cropping:

1. Never cut off hands or fingers
2. Never crop just below the knee
3. Cutting into the top of the head can be a nice touch

Few more examples….

Full Horizontal Original

Cropped Vertical Version

Extreme Close-Up From Same Portrait Session – Different Pose

I hope you can see that by cropping your images in a vertical or another site line…that you can create an entirely different look to offer your clients. It’s a simple technique that many photographers don’t use enough.

I hope this has inspired you and got your creative juices flowing

Club Members Login HERE!

In this short video I wanted to answer a question I received about dealing with being….OVERWHELM! This happens to all of us and sometimes we just need to not over complicate things. Watch the video and make sure you do the exercise I mention. It will give you and your photography business a detailed blueprint to FOLLOW!

Leave a comment below and let me know your thoughts!

Enjoy

Hey Gang,

I just shot a quick video to hopefully inspire you and get you ready for 2012. Don’t laugh at the guitar portion…but there’s a point I needed to make

Post Your comments down below and let’s GET IT DONE In 2012!

I wanted to share a post that one of our Digital Creation Club member’s just posted on Facebook. It proves that Digital Backgrounds and Props can be added to any photography business and bring in More Clients and More Business.

His name is Ty Bellitti of Ty Bellitti Photography and he did exactly what I have preached for years. Get an idea and TAKE ACTION!

That’s exactly what he did. He joined our Digital Creation Club on November 17th of 2011 and didn’t waste anytime. He has photographed over 40+ dogs using Digital Backgrounds and Props and his customers are loving these portraits.

Ty explains “I never thought to use digital background until I watched a Digital Creations youtube video by accident. I loved the idea and quickly became a member”.

He also gives a few tips on how he received his 40+ dogs to photograph and it something that I’ve taught in the past and is still a great technique.

1. Find businesses that your target market is already buying from.

2. Offer something to the business owner that will give value to their customers

It’s a WIN WIN!

So….I hope you can see that you always want to be open to try new ideas and expand what you offer your clients. Hey…you never know

Click the link below if you want to learn more about adding Digital Creations in your business.

I decided to create a list of some past blog posts that I created for Holiday Portraits. I wanted to put them all in one place to make it easier to locate…so you can spend less time searching and have more time Taking Pictures!

Enjoy!

Tip #1

Here is a Digital Background Portrait Idea For The Holidays.

This can be done with or without using a Digital Background or Digital Prop when creating this portrait. The Holidays are the busiest time for most Photography Studios and….Read More Here!

Tip #2

The Holiday’s are one of the busiest times for portrait photographers and their businesses. That’s why you need to take advantage for these busy times and be creative in your sessions.

I wanted to share 5 new portraits we just created for…Read More Here!

Tip #3

I received an email the other day asking about Holiday Portrait Ideas for families and small groups. So…I wanted to share some portrait ideas and posing tips to help you create Amazing Shots this Holiday Season.

Here’s a portrait we just created…..Read More Here!

Tip #4

In this post I wanted to show you how one of our  Digital Creations Club Members created (3) Studio Portraits with just (1) shot. This is why Digital Backgrounds and Props are so Amazing and so….Read More Here!

Tip #5

Here’s a few shots that Becky VanPeeren posted from our Digital Creation’s Club. She did a great job creating these portraits and took the time to plan before the actual shot. This made the final image look flawless and….Read More Here!

[VIDEO] Creating Holiday Portraits That SELL – How To Lesson

Tip #6

This video lesson was never posted on the blog…but I sent it out to our NPB Subscribers and students. I wanted to include it here inside this tips guide to help with your Digital Cut Outs and see me actually take you through every step in creating these portraits.

Click Here to Watch!

The Holiday’s are one of the busiest times for portrait photographers and their businesses. That’s why you need to take advantage for these busy times and be creative in your sessions.

I wanted to share 5 new portraits we just created for our NPB Digital Creation’s Club. You are free to use these as inspiration and put your own spin on them for your upcoming sessions.

Portraits #1 – Peaceful Holiday Night

Pro TIP: Always try to name your portraits or themes. This makes it unique to you and your style.

Portrait #2 – The Train StationPro TIP: Using Trains as a theme or a prop are usually a big hit with clients.

Portrait #3 – Elegant Evening

Pro TIP: Old Victorian furniture adds a classy look and can be used for the Holidays or anytime of the year.

Portrait #4 – Christmas Eve

Pro TIP: Capturing cute poses or expressions will help sell your portraits. Try this one!

Portrait #5 – Hat and Mittens

Pro TIP: Use fun props to be creative, but don’t over do it. Simple is sometimes better.

So…there’s 5 unique portrait ideas to get your creative juices flowing. Study these images and see how you can add a unique flare to your Holiday portraits.

It doesn’t matter if you use our Digital Backgrounds or not…you should have some fresh ideas for you to…BE Unique!

Now…if you want to take a short cut and add portraits like these almost instantly and you’re not currently a Digital Creation’s club member…you can get started HERE!

Good Luck and I look forward to seeing your unique portraits this holiday season.

Happy Shooting

I want to share these 3 new portrait ideas that were created for our Digital Creation’s Club. I wanted to give you some ideas that you could use in your photography.

It doesn’t matter if you use our Digital Backgrounds or not…you can create similar portraits like the ones I’m about to share with you.

All it takes is sometimes is a few creative ideas and inspiration to get your creative juices flowing

Portrait #1 was an idea for people that “Love” Motorcycles and that Freedom Type Feel. Remember…I’m sure you’ll have a client that’s into motorcycles and would love an image like the one we created here.

You could always offer to shoot their motorcycle if they have one and use it as your prop.

We named this one “Born To Ride”

The 2nd one we created for The DC Club we named “Flower Pot Surprise”

This can be created using a large Flower Pot that has some type of unique look to it. Usually you can find these at Home Improvement stores or even Garage Sales. Then…choose a backdrop or background that will compliment the Flower Pot with blending…non distracting colors.

The 3rd portrait we created we named “Stylish Stacked Bowls”.

This is all about simplicity with some bold colors. All you need is some large wooden bowls and a white backdrop to create this shot. These don’t have to be bold colors, but with a white background…it looks really good.

The bowls can be found at stores like Target, Walmart or any other Home Department store. These can be expensive…but well worth the investment.

Side Note: I added the light blue background in Photoshop using the vignette technique and erasing the bottom portion.

So..there you have it!

3 New Portrait Ideas that you can use in your photography. I hope you use these or something similar and offer to your clients.

Remember…as photographers in this competitive market we need to be unique. Creating portraits that people will talk about and can only receive from you.

If you would like to find out more about our Digital Creation’s Club…CLICK HERE!

Have Fun and Happy Shooting

Scott

P.S.

If you like these new portraits…Click The “LIKE” button and spread the LOVE

After receiving so many emails from our NPB subscribers asking “How Do I Get New Clients?“…I decided to create this short lesson.

I’ll reveal (2) important mistakes that photography businesses make and how you can avoid them. Plus…I’ll show you (2) methods so you can get new clients and more sales…without having to do a lot more work. That’s pretty COOL

In this lesson I’ll show you a real life example from (Karen) one of our NPB Pro Inner Circle Members. She did everything right and now proved to herself that this stuff really works. As long as you use what I show you in this lesson…your business can grow leaps and bounds.

This is all about using the resources you already have and Taking Action! I’ll explain everything in this short 9 minute video.

Click the play button below.

Leave a comment below and let me know your thoughts!

…and Click the “LIKE” button and show a little love to our Facebook friends