The…Going Pro Marketing Systems

The Photography Marketing Funnel

OK..this post is going to pick up were we left off in Video #1 of this Photography Marketing Mini Series. I’m going to reveal 2 Pro Marketing Systems that are not being used by 80% of businesses. If you understand this process and how powerful it is…you will stand out from any other business in your area. You will have the ability to connect and build relationships with your prospects and clients. This Is HUGE!

Most Business Owners Are Lazy

Sorry…but it’s the truth. They don’t want to put the extra work in to set things up properly. I can’t tell you how important it is to build relationships first and then make the sale. Think about it for a minute. Isn’t it easier to be sold to by a friend or take their recommendation vs being sold to by a stranger?

Your Prospects Will (Know…Like and Trust) YOU!

I know women always develop a relationship with their hairdresser and trust that person with their hair. Then they continue to come back for future appointments and refer their friends automatically.

What I show you in this lesson will allow you to communicate whenever you want and start to build that relationship over time. This stuff REALLY WORKS!

Watch the video and you’ll see what I mean. The next lesson will build off of this and take it to the next level.

Note: If you missed Video #1 in this Photography Marketing Pro Series…Check It Out!

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In this first video I will be covering Photography Marketing and some principles that you need to be focusing on. This will be a video series that will build off of each lesson.

These Photography Marketing lessons were originally released when we opened our private NPB Pro Inner Circle. It was said to be 3 of my best lessons on marketing photography and opened the eyes of many photographers. I really want you to watch each lesson and Take Action! Apply this techniques and strategies and you will get results. I promise!

Video #2 -Coming Soon!

Stay tuned for Video #2 where I go into great detail about how to take your Photography Marketing to the next level. These techniques and strategies are not being used by 80% off the market and you can easily dominate in your local town. But…like I said in the video, you will need to Take Action!

Until Next Time

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Hey Gang,

I just shot a quick video to hopefully inspire you and get you ready for 2012. Don’t laugh at the guitar portion…but there’s a point I needed to make

Post Your comments down below and let’s GET IT DONE In 2012!

After receiving so many emails from our NPB subscribers asking “How Do I Get New Clients?“…I decided to create this short lesson.

I’ll reveal (2) important mistakes that photography businesses make and how you can avoid them. Plus…I’ll show you (2) methods so you can get new clients and more sales…without having to do a lot more work. That’s pretty COOL

In this lesson I’ll show you a real life example from (Karen) one of our NPB Pro Inner Circle Members. She did everything right and now proved to herself that this stuff really works. As long as you use what I show you in this lesson…your business can grow leaps and bounds.

This is all about using the resources you already have and Taking Action! I’ll explain everything in this short 9 minute video.

Click the play button below.

Leave a comment below and let me know your thoughts!

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Here’s a short audio clip from one of our NPB Pro Inner Circle Master Mind Calls. The actual call went on for  over an hour, but I wanted to let you eves drop in on the call. So you can see how these work and also learn from what we talked about and many struggle with…Pricing!

Joel just started his business…did his first shoot and already has 3 more lined up. But he asked on the call….What Do I Charge? So…we talked for about 10 minutes and really broke everything down, so now he can set up some pricing for his future clients.

I can tell that Joel is going to run with this and has already said he’ll be following up on  next month’s Master Mind Call. That’s why NPB Pro The Inner Circle is so Awesome

======> Click Here to Join NPB Pro The Inner Circle <======

The other day I was reading an interesting thread on our NPB Private Forum about getting new clients and being FRUSTRATED. The common thing being said was “I tried this one technique and it was a Big Flop”.

This isn’t the first time I’ve heard this from Photography Business Owners. We as humans want results….NOW! We think if we try something once and it doesn’t work, than it doesn’t work. We expect if we send out a postcard to people one time, they should respond.

WRONG!

The truth is that it can take 5-7 times (sometimes more) for people to see you and then respond. Sometimes the time isn’t right for the individual or maybe they just don’t know you or trust you. Maybe they are happy with their photographer at the moment.

But…who knows if they will 6 months from now. Things change as we all know…Right?

I wanted to shoot a video and explain why marketing is a lot like fishing or playing sports. I want you to see that you need to be persistent and willing to keep trying in order to be successful. If it was so easy…everyone would be successful.

I also wanted to remind you that the clients that you already have or get in the future, will be your best advertising tool…EVER! So many people want to find new clients, but don’t use their past clients to help promote them. This is the BIG picture. Finding clients and having those clients promote you with word of mouth advertising. Period!

Remember…it takes persistence and a desire to be successful. You can do it

Watch the video below!

Leave a comment below and let me know your thoughts!

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Click Here to Check Out BizControl Marketing Course

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Usually marketing and lighting questions are the top subject from our NPB subscribers and students. So…our first NewPortraitBiz podcast for 2011 is going to talk about these and answer two questions that were sent in via email.

Question #1 - I can’t get people to pay higher prices for more services. Why?

Short Answer: This is where I use the ipad example of how a strong “Desire”  is a huge driver for your marketing and you need to use it every chance you get. Don’t worry…it will make more sense in the podcast.

Question #2 – I’m in the market for a new studio lighting kit. Do I want Continuous or Strobes to use with my SB-600 and SB-900 flashes?

Short Answer: You should always use the same light source in your photography whenever possible. Joe breaks down exactly why this is important and what he would recommend for a simple set up.

Click the play button below to listen to the podcast.

• Download for iPhone – (Right Click and “Save As” to computer)

• Download Mp3 – (Right Click and “Save As” to computer)

As always…leave a comment below and let us know what you think about this post.

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Listen to the short 4 minute audio recording below and I’ll explain about this trap that most new Photographers fall into. Then read the post to see a clear visual of how this works.

I received an email a few weeks ago from Sharron, who’s an NewPortraitBiz subscriber asking “How To Compete With The Big Dog Photography Studios“.

I get asked this a lot and the fact is that most people who are Starting a Photography Business worry about competing with the Walmart type Photography Studios and they really shouldn’t.

After Sharron read my email I sent IMMEDIATELY, a few weeks later she wrote me back and said…”Thank You!”

Here’s the email I received giving me the UPDATE.
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Hi Scott – You probably don’t remember me but I emailed you last month in a panic regarding these studios offering unbelievable deals and asked how could I compete.  You said “DON’T”.  “Treat your client’s well and move forward”

Thank you!

Since then I’ve done a huge family project, have been invited to bid on a county youth lacrosse league to shoot teams and individual players, invited to bid on shooting an open house for a large insurance agency (posed and candid shots), a wedding and two family sittings.

Not bragging – just wanted to tell you I’m so glad I had the sense to listen to you and to share my progress.

Thanks!

Sharron Key
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So What Did I Tell Her?

I emailed Sharron back immediately and told her that she shouldn’t worry about this type of competition. What she should focus on is how to separate herself from the crowd and “Treat Her Client’s Well” and move on.

We all tend to focus on what we can’t change and not focus on what we can change. Here’s a few ways to make yourself standout from the Big Dogs.

I want you to read that again…”We all tend to focus on what we can’t change and not focus on what we can change.” That’s a BIg One!

So…here’s the basic idea how to do it.

1. Develop A Relationship (Your Control)
Learn about them and their families and take the time to focus on what they need and want. Having patience to get that perfect shot when the Walmart Photographer, just says next. You’ll stand out and the clients will tell their friends and family how you took the time to get the shot.

2. Over Deliver (Your Control)
Give them something they weren’t expecting. If they ordered a large package…throw in an extra 8×10 just to say thanks. Sometimes spending a little extra time could be considered over delivering.

3. Great Communications (Your Control)
This one a lot of people drop the ball on. If a client calls to book an appointment, make sure you follow up ASAP. If they have an issue with an order…fix it FAST!

You have complete control over your clients experience and that’s what you should be focusing on.

This is just 3 things that you can do to stand out from the crowd. Plus…people will talk about you and how Awesome you are…and that’s what you want.

So, basically what I told Sharron was…”Treat Your Clients Well…And Move On“….and she did!

Yes, there will always be people looking for the best deal in town, but we don’t really want to focus on these people. We want to focus on people that want great portraits and a Great Experience. That’s what you Deliver!

If you focus on these 3 things…the rest will take care of itself. Trust in yourself and so will others.

Here’s to your Success

Leave a comment down below and let me know your thoughts or if you’ve fallen into this trap.

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Here’s a great example of some clever marketing that you can add to your Photography Business.

I’ve been driving by this sign everyday for about 3 weeks and the kids always say “I Spy Something Green” and we laugh every single time. The point is that we noticed it and we became engaged.

The first thing we need to do as Marketers is get the Attention. Then we can show them what we have to offer.

That’s Right…you’re a Marketer if you like it or not

I shot this on my iPhone and recorded a short Audio explaining why this is Soooo cool.  You should think about how you can do something similar in your Photography Marketing.

Remember…you’re a Photographer, but if you want business…you need to be a Marketer.

Enjoy!

Feel free to leave a comment below and let me know what you think.

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