Digital Photography Tips, Marketing, Lighting, Digital Backgrounds and Photoshop Tutorials » business

How To Get It DONE In 2012 – Important Message From Scott

NewPortraitBiz — Thu, 19 Jan 2012 20:04:01 +0000

Hey Gang,

I just shot a quick video to hopefully inspire you and get you ready for 2012. Don’t laugh at the guitar portion…but there’s a point I needed to make

Post Your comments down below and let’s GET IT DONE In 2012!

Digital Backgrounds & Props Bring Photographer More Business

NewPortraitBiz — Tue, 27 Dec 2011 13:45:09 +0000

I wanted to share a post that one of our Digital Creation Club member’s just posted on Facebook. It proves that Digital Backgrounds and Props can be added to any photography business and bring in More Clients and More Business.

His name is Ty Bellitti of Ty Bellitti Photography and he did exactly what I have preached for years. Get an idea and TAKE ACTION!

That’s exactly what he did. He joined our Digital Creation Club on November 17th of 2011 and didn’t waste anytime. He has photographed over 40+ dogs using Digital Backgrounds and Props and his customers are loving these portraits.

Ty explains “I never thought to use digital background until I watched a Digital Creations youtube video by accident. I loved the idea and quickly became a member”.

He also gives a few tips on how he received his 40+ dogs to photograph and it something that I’ve taught in the past and is still a great technique.

1. Find businesses that your target market is already buying from.

2. Offer something to the business owner that will give value to their customers

It’s a WIN WIN!

So….I hope you can see that you always want to be open to try new ideas and expand what you offer your clients. Hey…you never know

Click the link below if you want to learn more about adding Digital Creations in your business.

Missing (The BIG Picture) in Your Photography Business

NewPortraitBiz — Tue, 12 Jul 2011 16:31:20 +0000

I received an email the other day that I wanted to share with you from one of our Digital Creation’s Club Members. She is starting to have portrait parties and needed some advice.

So…I thought I’d share it with you, because most people…including myself have fallen into this trap.

Here’s the email she wrote and the advice I gave her.

=====================================

Hi Scott, my name is Bec,

I have bought and am using many of your backgrounds and am about to begin a party plan business using them. I will purchase many more from you in the future for this business.

Scott, I need some very quick advice please. I am currently charging $60 for a creation fee and in that the customer was getting 6 photos onto 6 different backgrounds of there choice + 6 small photos.

The problem I had with my first party was that everyone took the 6 free photos with the intention to scan them, so therefor I had not even 1 sale, an in fact was in debt from that party.

Do you have any suggestions please?

Bec
==============================================
==================================================
Hi Bec,

First let me say…congrats on Taking Action! That’s the very first step and most people don’t even get that far.

Now…I would suggest tweaking and testing different ways to present your portraits. You could have a follow up party or meet with each person again to show them their portraits. Then you could sell additional items and possibly set up a future private session.

***It’s Not Always About Making The Sale!***

The other thing you need to keep in mind is that the portrait party is not all about making the sale. Yes…you can make some money, but it’s all about getting your name out there and setting up appointments for your full sessions.

You should be collecting their email, mailing address and phone numbers. That’s The TRUE Gold Here!

Then you can follow up with them to let them know of your upcoming Specials, Facebook updates, Blog updates….and Build The Relationship!

***Building Relationships….Is HUGE***

I can’t stress this enough. Building a relationship is HUGE for long business success. These people will become fans and promote you and your business for YEARS!

I know you said this may have cost you money…but it’s a much better way to spend money on advertising than just throwing an Ad in the newspaper. You actually met with people who are in your targeted market. You should have received their contact information for future follow ups.

So…if it cost you $25 to create these images, I would say that’s money well spent. Yes…you spent your time, but that’s business. If you want to be successful, you need to put in the work and the time.

I hope this helps to show how it’s not always about getting the sale. It goes much deeper and the price on a potential client and their contact information….is HUGE!

Keep your chin up and focus on creating beautiful images that Make People Happy and you’ll do FINE!

It’s all part of the journey. But…if you have a passion for photography and love making people happy by creating portraits, you have to keep pushing. The only one that can get in the way of your success…is you.

Here’s to your success!

Scott

==================================

I hope you can see there’s that there’s so much more than just the initial sale and just because you didn’t get the sale today…you may receive one tomorrow.

Click the “LIKE” button below and share some Love

***********************************************************

Resources:

Create Unique portraits month after month – Digital Creation’s Club

NPB Pro The Inner Circle – Photography Business Community

Photography Business Mistakes To Avoid – Getting Clients

NewPortraitBiz — Tue, 28 Jun 2011 20:19:02 +0000

After receiving so many emails from our NPB subscribers asking “How Do I Get New Clients?“…I decided to create this short lesson.

I’ll reveal (2) important mistakes that photography businesses make and how you can avoid them. Plus…I’ll show you (2) methods so you can get new clients and more sales…without having to do a lot more work. That’s pretty COOL

In this lesson I’ll show you a real life example from (Karen) one of our NPB Pro Inner Circle Members. She did everything right and now proved to herself that this stuff really works. As long as you use what I show you in this lesson…your business can grow leaps and bounds.

This is all about using the resources you already have and Taking Action! I’ll explain everything in this short 9 minute video.

Click the play button below.

Leave a comment below and let me know your thoughts!

…and Click the “LIKE” button and show a little love to our Facebook friends

Yes YOU Can!

NewPortraitBiz — Tue, 21 Jun 2011 15:48:38 +0000

Let me tell you something about YOU

YOU can do anything you want.

YOU are  in control.

YOU can achieve as much success as you  want to.

YOU can and will pick yourself up when  life knocks you down.

I BELIEVE IN YOU!

I wanted to post this because these are what was told to me as a young boy and it always made me a believer.

And let me tell you…I’ve been knocked down more times than I can count. And I always go back to those words of encouragement to get back up and keep trying.

We all need someone in our corner.

I’ll do my best to be in yours.

Look…if you’re struggling, I’ve been there …and I can tell you first hand that it’ll get better if you keep trying.

I believe in you. Go for it!

How To Create Larger Orders From Clients (Upsells)

NewPortraitBiz — Thu, 26 May 2011 18:16:52 +0000

Here’s a short clip from a podcast we recorded for NPB Pro The Inner Circle about adding more sales to each client. It’s funny…we all focus on getting new clients, but we forget to focus on the clients we already have.

These are people who already paid you and have their credit cards out wanting to buy more stuff. But…they can only buy what you show them. This is a very important lesson and you should take notes on this one. Most business owners fail to offer more items for clients to invest in….and that could mean a lot of money that you’re leaving on the table. Enjoy the Podcast!

Check Out NPB Pro The Inner Circle Our New Photography Community

How To Price Your Photography? (Pricing)

NewPortraitBiz — Wed, 13 Apr 2011 16:54:21 +0000

Here’s a short audio clip from one of our NPB Pro Inner Circle Master Mind Calls. The actual call went on for over an hour, but I wanted to let you eves drop in on the call. So you can see how these work and also learn from what we talked about and many struggle with…Pricing!

Joel just started his business…did his first shoot and already has 3 more lined up. But he asked on the call….What Do I Charge? So…we talked for about 10 minutes and really broke everything down, so now he can set up some pricing for his future clients.

I can tell that Joel is going to run with this and has already said he’ll be following up on next month’s Master Mind Call. That’s why NPB Pro The Inner Circle is so Awesome

======> Click Here to Join NPB Pro The Inner Circle <======

A Photographer’s Prayer (By Larry)

NewPortraitBiz — Thu, 31 Mar 2011 17:21:55 +0000

I wanted to share some good discussion in the new NPB Pro Inner Circle forum and is a HUGE eye opener for many new photographers. You have to read the 10 things that Larry suggests. It’s Brilliant!

Here’s the thread from the Inner Circle:

——————————————————–

================================================================

So…I hope by sharing this that it can help you as well. I would print this out like Fancy said and refer back to this from time to time and remind yourself what it takes to be a good photographer.

If you would like to learn more about our NPB Pro Inner Circle…Click Here!

Remember to share this with others by clicking the “Like” button

Photography Business Marketing Tips – Fishing

NewPortraitBiz — Mon, 07 Feb 2011 16:11:18 +0000

The other day I was reading an interesting thread on our NPB Private Forum about getting new clients and being FRUSTRATED. The common thing being said was “I tried this one technique and it was a Big Flop”.

This isn’t the first time I’ve heard this from Photography Business Owners. We as humans want results….NOW! We think if we try something once and it doesn’t work, than it doesn’t work. We expect if we send out a postcard to people one time, they should respond.

WRONG!

The truth is that it can take 5-7 times (sometimes more) for people to see you and then respond. Sometimes the time isn’t right for the individual or maybe they just don’t know you or trust you. Maybe they are happy with their photographer at the moment.

But…who knows if they will 6 months from now. Things change as we all know…Right?

I wanted to shoot a video and explain why marketing is a lot like fishing or playing sports. I want you to see that you need to be persistent and willing to keep trying in order to be successful. If it was so easy…everyone would be successful.

I also wanted to remind you that the clients that you already have or get in the future, will be your best advertising tool…EVER! So many people want to find new clients, but don’t use their past clients to help promote them. This is the BIG picture. Finding clients and having those clients promote you with word of mouth advertising. Period!

Remember…it takes persistence and a desire to be successful. You can do it