In this post I’m going to share some very important tips to help you start using Facebook for your photography business. You may already have a Facebook page or your personal profile set up, but I’m sure you’ve thought one time or another that it’s a waste of time.
Don’t worry…I did too
I felt like this until I started testing things and seeing that Facebook is a long term relationship building machine. You want to use FB as platform to TELL YOUR STORY! This is were you get to engage with your clients and potential clients in a public setting. You also get to share your photography and promotions, but only a small percentage. I’m reading a book right now called “Jab…Jab…Jab…Right Hook” and it’s all about learning how to tell your story in a noisy social world.
It explains that a Jab is a post that engages the visitor. It could be a question you ask your fans or just an update of you working on a clients photos in Photoshop. You always want to jab more than you land the right hook. The right hook is a promotion or pitch for your business. Never abuse your FB fans or they will stop paying attention to you and your business. You need to have patience and enjoy the community you are creating.
While I was in the writing stages for my new book “The Step By Step Guide For Finding New Clients”, I noticed one of our Digital Creation’s Club member and student of NPB doing a great job using Facebook.
So, I contacted her and asked if I could do a quick review of her page and discuss what she is doing correctly. But, I also asked if I could give her some FREE advice. She happily agreed and that’s how this post and video came about. Her name is Alyssa Nicole of Alyssa Nicole Photography.
The funny thing is…she admitted that she really struggles with marketing. I told her that she is doing a lot of things right, just by being herself. And it shows by her calendar being filled with portrait sessions and the month just started.
She actually just posted the other day that January is just about filled and she only has a few spots left. She didn’t realize this, but she actually create what I call Social Proof in that simple FB post. By her telling everyone her calendar was almost filled, she gave the sense that her photography is in demand. It also created a sense of urgency and letting people know they better book now if they want to get in for January.
I cover a lot more in the video…you should watch it below.
FACEBOOK Check List:
Here’s a Facebook Page best practice list to help you manage and build your page to create RAVING FANS!
- 1. Create a Facebook Fan Page and don’t use your personal profile for your business.
- 2. Use your FB analytics to see when you should be posting daily. Our page is 8:00 AM, 12:00 PM, 3:00 PM, 6:00 PM and 8:00 PM.
- 3. Post at least 3 to 4 times per day.
- 4. Always tell people to go “LIKE” you page and build your fan base.
- 5. Ask simple questions that your fans would be interested in. Use numbers or A,B,C or D type answers.
Bonus Tip: You should update your Timeline Photo at least once per month. This will usually show up as an update in your fans newsfeeds. yet another way to be in the eyes of your fans…without pitching or promoting anything.
Don’t have a Facebook fan page yet? click here to create yours FREE
I hope you’ve enjoyed this post and learned something that you can apply to your photography business.
If you want to see more tips using Facebook for your photography…Check Out My New Book!
In the book I cover powerful strategies that can help you find and book new clients that will keep you busy all year long.
As always…leave a comment below and let us know if you have any questions.
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