Digital Photography Business Tips | Helpful Techniques, Methods And Strategies For Starting A Photography Business

In this post I wanted to share a portrait that one of our NPB students (Carol) created and posted on our forum. I thought it was a great example of how you can create a beautiful portrait with some basic tools.  I think you’ll see after you watch the video

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Here’s an example of the finished portrait. Great Job Carol!

In today’s post I want to go over some Basic Lighting Techniques for your Digital Photography that you can use…Right Now!

Let’s face it, when you’re first starting out in the photography business you have wonderful dreams of owning all the ‘best’ equipment but your budget dictates just how much money you can put towards it. You already know that if you don’t have light, you simply cannot make a photo so let’s see what you can do as a starting photographer to produce well lit images.

In this series of articles we’ll be delving into identifying what your light sources are and how to use them effectively. Natural light has been around from the beginning of time and will always be an available free resource as long as it exists. Here are some basics on natural light that you might want to consider.

Using Free Light

Many people start out by using what available light there is and one absolutely free source of great lighting in nature is the sun. Even on a rainy or cloudy day, this light is wonderful to shoot with because the clouds become a great diffuser creating more even lighting with less shadows.

Avoid Direct Sun

At times the bright sun can become your enemy and produce harsh shadows, squinted eyes and blown out details. I suggest you find yourself a shady spot and use the more diffused light from the shade to light your subject more evenly. Shooting at the right time of the day, the golden hours (either one hour after sunrise or one hour before sunset), produces incredibly stunning images.

Using Window Light

Window light is another great source to take advantage of. As long as the bright sun is not coming through the window, you have another diffused lighting situation. Using window light can produce some amazingly powerful effects that will make you stand out from the crowd.

Create A Softer Light

You can also add a white  light weight sheet over the window to create a large soft light. This works just like a studio “soft box” that most studios own and use on a daily basis. We will talk more about them in a future post.

We will check out what readily available artificial light sources you have on hand that you can use to take your photography business up a notch. It can help you decide where you need to invest your hard earned dollars. For now you can use these techniques above and  receive great results that look  professional.

Until next time, happy shooting!

Recently I had one of our NPB Students email me and ask how to create a High Key Portrait in Photoshop. So…I decided to create a video demonstrating how you can easily achieve this look using Photoshop.

Keep in mind that you can receive these same results with certain lighting set ups in a studio setting. But…sometimes when you’re first getting started you may not have professional lighting equipment or maybe just need to enhance your High Key shots. This technique will help you achieve those beautiful High Key portraits that you and your clients will love.

Enjoy!

As always…please leave a comment below and let me know what you think. We would love to hear from you.

Scott

Taking family portraits presents a wonderful opportunity to capture the intimate relationships between all the family members.

What we will focus on here is mostly the immediate family that usually consists of between two and six people. Here are a few Digital Photography Tips For Great Family Portraits to remember when working with families:

Tip #1 Make them Comfortable

It is difficult to get great expressions on faces when people are straining to maintain a certain pose. It’s important to make every effort to pose the family in a way that will give you the best opportunity to capture their best ’side.’

Tip # 2 Watch your Composition

Part of the challenge of family portraits is to compose your shot in a way that will draw the viewer into and around the photograph in a pleasing way. Pose family members in triangles. The natural flow of the portrait will then allow the viewer to see each family member in an easy and progressive manner.

Tip # 3 Using Props

Using a big wing-backed chair with mom or dad sitting in the chair and the rest of the family members posed around it always makes a great shot. Using park benches, trees, rocks, fireplaces, stools and even the ground or floor are all good ideas to help you capture that unique shot. Don’t be afraid to use your imagination and creativity!

Tip # 4 Dressing Similar

This should be discussed before the family shoot is to take place. It will save you a lot of headache if all the family members are dressed in complimenting styles and colors. Strips, polka dots, clashing colors and printed clothing can give you a disconcerting and uneasy feel to a photo. We want to produce a photo that will convey the harmony and love between family members and draw the viewer to the faces; not be distracted by clothing that is outlandish or clashing.

Tip # 5 Watch the Lighting

If you are shooting in a studio, make sure you have your lights set up to enable every person’s face to be clearly seen. Although shadows can add intensity and interest, make sure it is balanced properly. Taking family photos outside can present a whole new set of  challenges.

Shooting at the golden hour of the day (one hour before the sun goes down) is an option that will give you wonderful lighting conditions. Once again, it is of prime importance that all family member’s faces can be clearly seen.

Taking family portraits can present some very interesting challenges. You, as the photographer, have the opportunity to capture the very character and intimacy of the family unit. It takes planning and practice to create a stunning portrait that will become a  treasured family memory for years to come.

Happy shooting!

In this video, I walk you through a simple workflow process for using Digital Backgrounds And Props in Adobe Photoshop. There a many methods and techniques to create cut outs in Photoshop, but this is one of the easier methods.

Adding Digital Backgrounds and Props to your photography business will allow you to offer your clients more choices and not have it cost you a small fortune. Your portrait studio won’t have to store all the backgrounds and props anymore. You’ll just need a bigger hard drive on your computer.

Photography Business Opportunity (No Studio Required)

That’s Right! You could actually get started without a studio at all using this method. Just go on location with your camera, basic lighting, white background and edit your pictures at your home office. Follow up with a proofing session of the clients portraits. Then….Make Some Sales!

Keep in mind that this does take practice, but if you follow this video and Take Action…you’ll be on your way.

Happy Shooting!

Scott

P.S.

Leave a comment below and let me know what you think.