If you’ve ever received an email, phone call, letter or any negative comment from a client or potential client…You’re Not Alone! The thing is, you can receive 100 great responses or feedback from people, but the 1 negative message seems to take control over your thoughts a lot more than the positive ones. Trust me…I know this from experience and it has happened to me too! Actually…that’s what motivated me...

Usually marketing and lighting questions are the top subject from our NPB subscribers and students. So…our first NewPortraitBiz podcast for 2011 is going to talk about these and answer two questions that were sent in via email. Question #1 - I can’t get people to pay higher prices for more services. Why? Short Answer: This is where I use the ipad example of how a strong “Desire”  is a huge driver for your marketing...

Listen to the short 4 minute audio recording below and I’ll explain about this trap that most new Photographers fall into. Then read the post to see a clear visual of how this works. I received an email a few weeks ago from Sharron, who’s an NewPortraitBiz subscriber asking “How To Compete With The Big Dog Photography Studios“. I get asked this a lot and the fact is that most people who are Starting a Photography...

Here’s a great example of some clever marketing that you can add to your Photography Business. I’ve been driving by this sign everyday for about 3 weeks and the kids always say “I Spy Something Green” and we laugh every single time. The point is that we noticed it and we became engaged. The first thing we need to do as Marketers is get the Attention. Then we can show them what we have to offer. That’s...

The idea for this post came from a question I received from Andrew, one of our NPB subscribers. He asked a question that most people are asking that own a Photography Business and want to get more clients and generate more profits. I just created a video that talks specifically about the technique I call “The 4×8 Marketing Machine”. Listen to the call to see how you can add these to your business as soon as Tomorrow! Press...

In this post I want to go over how you can create a MARKETING MACHINE that your clients will pay for and mail to other possible leads for FREE. After this lesson you will learn (2) important elements that you can add to your photography business IMMEDIATELY! 1. Create an additional service that can add to your sales. 2. Create a Marketing Machine that can bring in new leads. Watch the video below and I’ll explain all the...