Comments on: Photography Business Marketing Tips For Your Studio – Contest Model

By: Bonnie Polaskki

Bonnie Polaskki — Thu, 18 Mar 2010 02:58:41 +0000

Scott, Great points you have made on this video. I agree, sometimes less is more. Bonnie

By: Andrew

Andrew — Wed, 17 Mar 2010 07:24:44 +0000

I think when it comes right down to it is all trial and error, hopefully less error…. Scott great video thanks for your help

Andrew

By: Robert

Robert — Tue, 16 Mar 2010 20:12:09 +0000

Well Scott, another fine marketing idea you have created!

Really, the E-mail Marketing suggestions you have highlighted to all of us are very practical and useful.

1. Offer a Portrait Product that is very substancial to Gain and Keep their interest.
2. Do not mention any need or requirement to purchase any other Photo-Portrait products.
3. Keep your introduction Captivating and Attention Grabbing.
4. Remember, Each E-mail you collect, may be a future Portrait customer.
5. Remember to follow up on ALL that inital E-mail and Phone interest.

Yes Scott, you have done it again, given all of us alot of good ideas and suggestions to think about and digest, and apply to our Photography marketing efforts.

What did I leave off my to do list, Wow, Did I forget already?

HELP!

Robert W.

By: Lisa W.

Lisa W. — Tue, 16 Mar 2010 17:44:53 +0000

Sorry Scott! I should have put Lisa W. so as not to be confused with your Lisa!

Keep Smiling,
Lisa W.

By: Lisa

Lisa — Tue, 16 Mar 2010 17:39:57 +0000

One thing I see that also could have been a part of the problem is this:the phone number is incomplete. I also would have stated the email address. While yes that is easy enough to find, it is still one more step you are asking them to take. Also I think while you want them to know the value stated just the value of session could scare some people off because if they think your session is xyz then they could think I can’t afford the prints so why bother. Taking Scott’s approach they have nothing to lose. While you may or may not be out of their budget, at least for this once they can afford you which achieves two things. One they will talk about how wonderful you are to others and two if you are out of their budget when they really want a great portrait they will find a way to make it happen. Think of it as planting seeds in the fall that in the spring will bloom.

By: Kristen

Kristen — Tue, 16 Mar 2010 17:14:28 +0000

That does make sense. All these points are so good and helpful that I had my husband sit down on his lunch hour and watch it with me. It\’s sparked some great thought provoking interests and awareness on how to market and brand a photography business. Thanks again!

By: Norman Lamothe

Norman Lamothe — Tue, 16 Mar 2010 17:06:50 +0000

Scott
If you don’t have a brick and mortor studio,how can you make this also work or can you?
As you know i have been following you for over a year and love what ou have done,My biggest thing i have no store front.And for now only a on location site.And have moved to a much bigger area.
thanks for your advice
Norman

By: Scott (NewPortraitBiz)

Scott (NewPortraitBiz) — Tue, 16 Mar 2010 16:22:22 +0000

All great points MIKE. You’re right and people should stay away from using Free or Won in any email headlines.

Try to use a question or curiosity in your headlines.

1. guess who I’m photographing?

2. bad news and good news

3. did you get my email?

4. new blog post

5. blog update: Important!

6. Please Read: Important!

I wrote some of these in lowercase for a reason. When we write to friends we’re in a hurry and just want to get the message out ASAP. Watch how the kids are texting now. They have short signs that mean a certain word.

This is how you need to communicate with your leads and clients. Once you build a relationship…then you can mix it up and not be so crafty with headings and such.

We all receive tons of emails everyday and we only open what get’s our attention and most of the time we open our friends and families emails first. Then if we have time…we may see what else interests us.

If you follow this technique and build a relationship, people will look forward to seeing an email from you.

I hope this makes sense.

Scott

By: Mike Godwin

Mike Godwin — Tue, 16 Mar 2010 16:05:27 +0000

Another reason to call after sending the email is the email may not have even made it past the persons spam blocker. Using “Free” in the heading will trigger most spam blockers so the person may never have even seen it to delete it in the first place. This is especially true with people that use Gmail or Yahoo mail.

Just a thought and great video Scott.

By: Kristen

Kristen — Tue, 16 Mar 2010 16:05:19 +0000

Scott, I think these are genius points…very smart and perspective of you. It shows how knowledgeable and experienced you are. Thanks for sharing this. I found it to be very helpful. And Gregg, thanks for calling in and allowing this to be an example for us to all learn from. I appreciate it.

Scott, I have one question. If you were conducting this promotional give away, what exact title would you have given it? I know you said you’d replace words like “photo” to “portrait”. And I can see the idea of “free” looking spamy. Even the title “You won!” is in spam a lot now too. So what would you title it to capture people’s attention?